Video Wall Archives - Page 9 of 26 - Event Marketer

December 29, 2016

AOL Immerses Future Front Attendees in a Media Tunnel

AOL’s Future Front commanded attention on the first day of Advertising Week by going big—really big. To highlight its acquisition by Verizon while illustrating how the brand is uniquely positioned to mobilize data and content for the future, AOL supersized its messaging by giving attendees tunnel vision. The brand welcomed attendees to the Future Front...

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December 29, 2016

IBM Introduces the Cognitive Era Via Personalization

IBM is a company that knows how to make an entrance. The tech giant proved as much at its premiere cloud and mobile conference, InterConnect, with a larger-than-life entryway that fully immersed 23,000 attendees in the narrative of its cognitive business platform. The experience was designed to attract attendees to the conference’s Solution EXPO, and...

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December 28, 2016

Tenneco’s Think Hubs Drive Three-Year Mobile Tour

Tenneco’s mobile experience, on the road through June 2019, offers a hands-on engagement with the technology surrounding its products and their role in the automobile industry as it travels to plants, colleges and community events. Two 53-foot double expandable trailers filled with product displays, 2D graphics and video messaging and smart board technology relate the...

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December 28, 2016

#TwitterCity Turns Meeting Spaces into ‘Buildings’

Trade show exhibitors often bury their meeting rooms at the back of the booth. This program shows what can happen when the meeting rooms become the center of the action. #TwitterCity was a small-scale cityscape built inside an 18,000-square-foot ballroom at the Cosmopolitan Hotel where each of the 12 meeting spaces were “buildings” where Twitter’s...

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August 26, 2016

Cisco’s Social Media Command Center Boosts Engagement

At a conference like Cisco Live, which attracts thousands of tech professionals, incorporating relevant social media engagements and cutting-edge technology into the event is paramount to its success. In 2015, Cisco delivered on both objectives through a social media engagement and monitoring program. Operating from a Social Media Command Center within the conference, the brand...

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