RFID Archives - Page 10 of 16 - Event Marketer
Glowing Visuals Bring Facebook Connections to Life
Facebook is all about connections, a theme that literally came to life via the Connections Experience during Facebook’s F8 developers conference in September 2011 at the Design Center in San Francisco. Using multiple overhead projectors that mapped visuals to the floor and an array of 3D cameras, the interactive Connections installation brought online social networking...
Frito-Lay Mobile Dunk Tank is a Real Cracker Jack
This experience was more than just a physical activation. With the help of West Coast Customs and its founder Ryan Friedlinghaus (of “Pimp My Ride” fame), the mobile dunk tank made quite a splash on the road and on an hour-long episode of the new WCC show airing on Fox and through WCC’s social media...
USA Swimming Dives into an RFID-Based Fan Engagement
FISH Technologies’ RFID-enabled social media tool enabled fans this summer to explore the USA Swimming Aqua Zone experience outside the U.S. Olympic swimming trials at the CenturyLink Center in Omaha, NE, like never before. Aqua Zone offered fans the chance to get autographs and pictures taken with Olympic swimming champions, compete in a Michael Phelps...
Miller Captures the EDM Scene with RFID Wristbands
Miller Genuine Draft went to Panama to bring a taste of its brand to ValleBash, the electronic dance music festival held every year in the mountains for an exclusive, invite-only crew of Facebook influencers. For the brand, this was the ideal environment to leverage its EDM associations, while grabbing an opportunity to be associated with...