Mobile Archives - Page 21 of 25 - Event Marketer
Google Woos the C-Suite with Think Series Tech
For many brands, event technology is part of the experience. But for others the event technology is the experience. Google’s Think Events are a series of such event technology experiences designed to engage and inspire senior executives and cmos from Google’s biggest client companies. The goal at this year’s event was to show customers the...
AOL NewFront Connects the Real and Digital Worlds
If the terms “omni-channel” and “second screen” don’t mean anything to you, it’s high time they should. Thanks to a near total proliferation of technology devices across every demographic and income bracket, consumers today are using their smartphones, tablets and apps more than ever before. And more than ever before, it’s become incumbent upon marketers...
New York Times Transforms Pages into Digital Portraits
The New York Times Word Cloud Portrait leveraged the newspaper’s strongest assets—its articles and content—and immersed consumers at CES in a digital photo experience that transformed their faces into images made up of words pulled from The Times’ article database. As the portraits were created, large-scale mosaics appeared on a big screen, attracting attention and...
Anheuser-Busch Sends Millennials to Whatever, USA
Were Millennials #UpForWhatever? Anheuser-Busch took to the road to find out. The overall goal: create a summer experiential program to excite Bud Light’s 21-to 27-year-old target demographic, and connect with them as they see themselves, as social curators, storytellers, people who value experiences over things, and seekers of money-can’t-buy experiences that help build their own...