Mobile Archives - Page 18 of 25 - Event Marketer
Symantec Uses Apps, Chips to Promote Mobile Security
Symantec last summer leveraged its partnership with the latest Superman movie by rolling out the “Man of Steel” truck tour. The tour’s Digital Metropolis experience, billed as the place where all devices are connected (which is convenient for users and digital criminals alike), traveled the country to fight against consumer apathy about mobile device security...
Target’s Bullseye Badges Activate Mobile Content
These days, it seems that if it ain’t mobile, it ain’t moving product. And Target really hit the mark with the Bullseye Badge campaign. The program was designed to increase college students’ engagement with the brand’s existing Back to College After-Hours Shopping Event program and extend the participants’ enjoyment beyond the moment of the experience....
Turner Activates a Mobile Comic-Con Scavenger Hunt
It was time again for the San Diego International Comic-Con, and for Cartoon Network it was time for Adventure Time, one of the channel’s most popular shows, to make a big noise with its Adventure Time ConQuest interactive game. The objective was to promote and showcase Adventure Time products that were being carried and sold...
Gogo Air Collects Data with a Useful Giveaway
Gogo Air at trade shows this year wanted to be able to promote its in-flight wireless internet infrastructure service and capture attendee information for future mailings, which attendees, especially c-level attendees, are often reluctant to give. So, Gogo devised a premium giveaway to sweeten the deal—custom engraved luggage tags. Gogo’s booth featured a laser engraver...