LED Archives - Page 4 of 42 - Event Marketer
IBM Leverages a TV Studio and Control Room to Deliver Conference Content
After a decade in Vegas, IBM moved its Think conference to San Francisco in 2019. The new digs meant 30,000 guests would spread across 12 different venues and more than 90 hotels. So the brand shared content at 13 indoor and outdoor locations on more than 400 screens, ranging from 46-inch monitors to 36-foot LEDs....
True Fit Invites Retail Executives to Take a Shareable Strut Down the Runway
True Fit, which provides “fit” technology to fashion retailers, wanted to engage execs at the National Retailer Federation expo. Its expo booth featured a catwalk and a 15-foot video tower wrapped with 1,500 pounds of LED tiles; guests were invited to walk the runway while 12 mounted DSLR cameras took photos that turned into animated...
Magna Leverages VR to Showcase How Automotive Seats are Evolving
The goal: Demonstrate how Magna seats are the right fit for autonomous vehicles. The approach: A large, vertical LED display to catch the attention of lots of CES attendees, displaying simulations of how seats might be configured in an autonomous vehicle, and complementary VR to give users a deeper, personalized view. Guests wearing Oculus Go...
Univision Leverages Synchronized Screens at its Immersive Upfront Event
Univision ditched the traditional upfront presentation in favor of a more immersive experience at a multi-level, museum-like event space in Manhattan. The 60-foot mainstage was backed by staggered 70-inch LEDs, and other design touches leveraged the building’s industrial architecture—like LEDs and video-reflecting mirrored panels on the structural pillars. Content could be controlled to sync across...