LED Archives - Page 29 of 42 - Event Marketer
Sony Throws a Halloween Party at the United Nations
Out to create a highly visual publicity stunt that would garner media exposure for the DVD launch of Spider-Man, Columbia-TriStar/Sony hooked up with UNICEF for a program to benefit children “around the world.” Given the release date’s proximity to Halloween, the campaign leveraged the holiday to maximize media coverage. The United Nations complex in New...
Physio Control Rebrands Marketing Messages at Expo
Physio Control wanted to re-brand its marketing communication messages at the EMS World Expo by immersing attendees into actual hospital or emergency situations, helping them to understand how the brand’s devices can help save lives. Zones had the look and feel of real medical situations and were equipped with Physio Control devices and interactive screens...
Nissan Pop-Up Concerts Strike a Chord with Consumers
Nissan North America’s quietest event program ever made piles of noise last fall when the car maker’s marketing team consciously avoided traditional, obvious and overt marketing methods. To get the public buzzing about the new 350 Z sports model, the company mounted a fall street program that “surprised” consumers with concerts and cars. To set...
Epic Screen Serves as Backdrop for Xbox E3 Media Briefing
For its E3 2014 media briefing presentation, Xbox staged an epic stage experience. An 80-foot center LED screen featured massive moving semi-transparent scenic doors that opened and closed to accommodate game trailers and demos. Three more LED screens stood angled to the floor as backgrounds for satellite multi-player demos and presenters. The show featured over...