LED Archives - Page 26 of 42 - Event Marketer
Samsung Surprises Times Square and Reaches Billions More
Samsung unveiled its first-ever 3D LED TV to passersby in Times Square at a surprise concert event featuring the Black Eyed Peas on March 10, 2010. The brand skipped traditional pre-promotions and instead relied on consumers in and around Times Square to generate buzz for the “impromptu” event with their handhelds and cell phones. The...
Audi Reveals 2010 Vehicle in Artistic Fashion
Audi’s “Art of Progress” press reveal for its new 2010 Audi A8 was an artsy affair from start to finish. Held in a sophisticated 45,000 square-foot temporary pavilion against the dramatic backdrop of Design/Miami, one of the most prominent and substantive forums for international design, it unveiled the car in a way that left other...
Honda Exhibit Envelopes Visitors in Continuous Motion
For its February 2009 Toronto Auto Show exhibit, Honda built a booth that was a study in fluidity. The booth was anchored by the sweeping curves of its C-shaped featured vehicle displays and continued into a rounded overhead canopy, enclosing the footprint. That curving line flowed across the top of the exhibit, descended to the...
Audi Exhibit Stresses Sophsitication and Technology
If the sight of the year’s newest concept cars and latest hot rods doesn’t get the average car aficionado’s heart racing, they’re probably dead. But it’s not all about the sizzle at major auto shows—it’s also about forming business relationships and planting the seeds for future sales that will sustain the company in the years...