Holographics Archives - Event Marketer
WestJet’s Charitable Christmas Campaign is Fueled by Holograms and Greenscreens
WestJet’s Christmas campaigns are legendary. Here’s just a taste of what the brand has pulled off over the last eight years: Delivering personalized gifts from “Blue Santa” at baggage claim, completing 12,000 acts of kindness in 90 destinations over the course of 24 hours, and throwing an epic community Christmas party for the residents of...
MTV Drives Tune-in and UGC with Hologram Tech at the Museum of Missy Elliott
Missy “Misdemeanor” Elliott has become a music video icon, so to drive tune-in to the MTV Video Music Awards, during which the artist would become a Video Vanguard Award recipient, MTV decided to recreate her most iconic video moments. The resulting Museum of Missy Elliott pop-up exhibit served as an interactive, bookable consumer experience primed...
Walmart’s annual Shareholders Week broke down barriers for their associates all over the World
Walmart’s annual Shareholders Week is a sight to behold, combining elements of a Grammy Awards-level show with traditional sessions and meetings. To motivate the 14,000 shareholders and employees in attendance and deliver critical brand messaging in 2018, the retailer developed experiences designed to energize the audience and foster a “celebratory” atmosphere. The U.S. and International...
Audi lit up the sky and the eyes of their attendees at their new car launch/press event
Audi has always been a bold, innovative brand. When it came time to reveal its all-electric SUV, the e-tron, the automaker proved it hadn’t lost its touch. In the heart of the U.S. electric vehicle market, San Francisco, Audi hosted a press event for the ages. Spanning a dinner cruise, educational forum, dramatic reveal moment...