Geo-location Archives - Page 3 of 9 - Event Marketer
Adobe Train Hops Around Europe to Promote Time Tracker
To spread the word in Europe about Adobe’s AIR Time product, a personal time tracker, Adobe ditched the traditional trailer and hopped on a train instead. The brand activated its AIR Tour Europe 2008 program by taking trains to hotspots like the MOMA Bar in Madrid and The Brewery in London. For the European tour,...
CareerBuilder Exhibit Features Multi-Level Town House
At the 2009 SHRM Conference in New Orleans, CareerBuilder tapped into the innate fun of the Big Easy while presenting itself as a Human Capital Resource Solution, rather than just a job board. The booth was designed as a two-story French Quarter town house, with education and learning stations on the first floor and meeting...
DirecTV Trains Employees Via ‘Edutainment’ Pods
Last summer, DirecTV set out to drive new sports and premium package upgrades while maintaining current premium subscribers. Its secret weapon of choice? Its own customer service agents—the front line for sales and service of the premium accounts. To get the agents motivated and up to speed, the brand’s Sell & Save Tour hit the...
Budweiser Big Rig Puts Tech in the Driver’s Seat
Seven plasma screens, eight LCD monitors, six touch-screen kiosks, 17 computers, 26 speakers and 45 headphones? We’re just getting started, playa. The double-deck trailer has 48 hydraulic cylinders, two hinge-down decks, a hinge-down stage, swing-out walls and twin expandables that pivot as they slide for a unique look. Anheuser-Busch set out to build its newest...