Gamification Archives - Page 9 of 47 - Event Marketer
Cricket Turns its Mobile Units Into Stores on Wheels
In an industry that thrives on creating disruptive experiences, Cricket Wireless offered a textbook example through its Smile Trucks campaign. With its sights set on upsetting the competition while driving consumer consideration and, ultimately, sales, the brand leveraged a fleet of “Smile Trucks” (drawing from its “Something to Smile About” slogan) that made stops in...
Coke Marks the Olympics With Teen-Centric Activities
For Coca-Cola, the Olympics are like an old friendship—an 88-year-old one. But despite the historic age of the Games and its partnership, Coke wanted to make sure that its sponsorship program and the Games were relevant to teens and millennials, too. The resulting #ThatsGold global marketing campaign that spanned the Olympic Torch Relay to the...
Caterpillar Seamlessly Blends Content and Technology
The MINExpo mining show takes place every four years, which is a long stretch between opportunities to engage the decision makers that come to the show. As Caterpillar approached the 2016 event in Las Vegas, it knew it needed to make a splash in order to attract attention from these hard-to-reach attendees. The 14 gigantic...
Adult Swim’s Movie Drive-in Tour Evokes Nostalgia
Adult Swim is known for its nostalgia-inducing event activations. (Bounce houses for adults? Yes, please.) To get millennials and consumers ages 34 to 49 amped for its 2016 programming, the network for a second year launched a classic drive-in movie tour to premiere Adult Swim content and earn social media buzz in the process. The...