Facebook Archives - Page 22 of 30 - Event Marketer
Microsoft Lets an Infographic Wall do the Talking
The Microsoft Worldwide Partner Conference (WPC) is one of Microsoft’s premier conferences. Outside of the tools and technologies the brand built specifically for its audience and the event, Microsoft also relied on social media as a way of engaging and communicating. At the core of Microsoft’s social strategy was live engagement on Facebook and Twitter,...
Esurance Brings Order to the Festival Experience
Anyone who has ever been to a giant outdoor music festival knows two things will inevitably happen: you will lose your friends and your phone will die. Fail. Using NFC technology embedded in wristbands, Outside Lands sponsor Esurance offered festivalgoers a utility to enhance the experience on-site and online, ensuring that they could record memories...
Delta Soars with a Social Action Campaign
The sky was the limit last year when it came to promoting Seattle, a priority market for Delta. The airline partnered with music artist Michael Bublé in an arrangement that involved social and digital elements as well as an exclusive VIP reception for 100 Delta customers before his show at Seattle’s Key Arena. A Delta...
Red Bull Site Gives Street Ball a Global Audience
Red Bull put its own distinctive spin on one-on-one basketball, holding The Red Bull King of the Rock tournament on Alcatraz. To build word of mouth, the brand loaded promotions and information onto redbullusa.com/kingoftherock, where it invited people to attend and participate in the events. After the events, the site gave viewers the opportunity to...