B-to-B social media Archives - Page 5 of 17 - Event Marketer
Adobe Train Hops Around Europe to Promote Time Tracker
To spread the word in Europe about Adobe’s AIR Time product, a personal time tracker, Adobe ditched the traditional trailer and hopped on a train instead. The brand activated its AIR Tour Europe 2008 program by taking trains to hotspots like the MOMA Bar in Madrid and The Brewery in London. For the European tour,...
Social Media Helps Cisco Keep GSX on Top of its Game
With its yearly Global Sales Experience—or GSX, as it’s better known—Cisco has evolved what was once a one-and-done annual event into a case study for maximizing the reach and impact of live+digital experiences. One recent GSX welcomed 20,000 attendees: 5 percent were in broadcast locations, 75 percent were in conference room viewing locations and 20...
Facebook IQ Live Targets Next-Generation Advertisers
At Spring Studios in New York City, Facebook targeted the “next generation” of agency and advertising leaders (as opposed to the c-suite) with IQ Live. The event focused on everyday moments, highlighting different audiences’ paths to purchase with installations on two floors. Among standouts—an immersive life-like Home installation with live actors acting out new parent...
Salesforce.com Tour Keeps the Momentum Going
So you just held your company’s biggest event of the year, a global meeting that attracted 20,000 attendees and 250-plus exhibitors and featured 300 informational sessions. How do you keep the momentum going? If you’re Salesforce.com, the answer is a b-to-b road show called the Cloudforce Tour, a rolling series of one-day events that for...