4D Archives - Event Marketer
Jeep’s 4D Film Experience Sends Thrill-Seekers on a Multisensory Joy Ride
Jeep is a veteran Winter X Games sponsor, but in 2020 it needed a new strategy to generate purchase intent among the event’s thrill-seeking fans. Enter: The Champion of Adventure experience. The activation featured new models on display for live demos, meet and greet opportunities with X-Games athletes and a keychain-engraving station. But it was...
Kia’s Full Motion Simulators Offer Car Buffs a Realistic Racetrack Experience
Kia didn’t want to tell consumers about the capabilities of its Stinger and Telluride models, it wanted to show them. At the LA Auto Show, the brand unveiled a pair of full motion simulators that transported attendees to Germany’s Nürburgring racetrack and the “Kia Woodlands.” The three-minute journeys included vehicle-specific steering wheels, an immersive three-screen...
Mercedes outs their mantra “The Best or Nothing” to the test all over the US with their pop up shops
The luxury automotive category tends to conjure up images of stuffy salesmen and an air of exclusivity. But with the ever-increasing demand for change in the car-buying process, Mercedes-Benz wanted to pivot from a traditional luxury automaker to an accessible lifestyle brand that appealed to brand-conscious millennials and Gen X. The solution was a retail...
The NFL Experience Times Square had all, football lover or not, interacting
THE SETUP: For pigskin fans of every stripe, “fantasy football” took on a whole new meaning at the NFL Experience Times Square. The four-floor interactive experience offered countless opportunities for visitors to immerse themselves in and explore the game, from the practice field to the Super Bowl. In addition to a state-of-the-art 4D theater, the...