2010 Archives - Page 15 of 17 - Event Marketer
Microsoft Entices Gamers with a Hands-on Mall Program
To increase awareness of the Xbox 360 and its capabilities, and push trials and sales of games and systems, Microsoft hit 12 markets in two phases during the holiday season last year with a series of hands-on consumer experiences. Guests who passed near the footprint were encouraged to have “More Fun Today” by getting their...
Samsung Promotes Swype Technology Via Texting Contest
To educate consumers about Samsung’s new Omnia II mobile phone featuring Swype texting technology, which is a new way to text by sliding a finger around the touchscreen keyboard instead of tapping letters, the brand hit eight malls from December 2009 to February 2010. The goal was to expose consumers to the new technology, get...
Cheesecake Factory Tour Aims to ‘Drive Out Hunger’
To get food to families during these tough economic times, the Cheesecake Factory and Feeding America, a national domestic hunger-relief charity, took to the road on the Drive Out Hunger tour. The 30-city tour kicked off in September during Hunger Action Month with an event at the Cheesecake Factory headquarters with a special appearance by...
Ask.com Recognition Program Promotes Internet Safety
To generate awareness among families and schools about its Safe Search Schools Internet safety program, which rewarded students and schools that embraced the program, ask.com leveraged its NASCAR sponsorship to reach a wider audience in Atlanta, Dallas, Richmond, VA, and Charlotte, NC. It also partnered with Web Wise Kids, a national non-profit organization dedicated to...