2009 Archives - Page 22 of 23 - Event Marketer
Hyundai Gets Consumers Excited with Adrenaline Event Series
Hyundai’s heart-pounding Adrenaline Tour put drivers behind the wheel and the Korean automaker top of mind among new car buyers as it generated test-drives, media and consumer attention, interest and brand perception for the high-performance 2010 Genesis Coupe. In February 2009, Hyundai announced its partnership with Rhys Millen Racing and Red Bull Energy Drink as...
Clinique’s Makeover Events Deliver Beautiful Results
Women ages 13 to 24 put their faces forward for Clinique’s Fresh Faces Tour, a traveling beauty studio created in partnership with Teen Vogue that had girls lined up for complimentary makeovers and hair touchups and to have their photo taken by a professional photographer. Each girl had three photos taken, then entered her best...
Lane Home Furnishings Makes Shopping for a Sofa Fun
Shopping for furniture can be a daunting task—just ask anyone who’s invested in a new couch or entertainment center. Lane’s Home Entertainment Tour hit 20 Lane retailers fall 2008 and visited another 90 in 2009 in a 1,000 square-foot trailer that took some of the stress out of those decisions. The big rig showcased Lane’s...
Lay’s Brings TV Spots to Life with Mobile Tour
Lay’s potato chips, a brand of PepsiCo’s Frito-Lay division, kicked off a mobile greenhouse featuring its potato farmers that traveled to five cities following its July 2009 debut in New York City’s Times Square. The tour visited Boston’s City Hall Plaza, Chicago’s Millennium Park, Detroit’s Tigers Stadium and The Grove in Los Angeles before it...