2005 Archives - Page 6 of 11 - Event Marketer
Chase Fires up Employees with Multi-Year Road Show
Chase Auto Finance has been generating buzz among its employees nationwide with a multiyear road show aimed at reminding them why Chase is a leader in the automotive finance industry—and encouraging them to make sure it remains on top. Vision 2006 brings a traveling trade show to each of Chase Auto Finance’s nine divisions once...
Diageo Woos Bartenders with a Shot of Education
Recognizing that its on-premise efforts don’t fly without buy-in from the men and women pouring the drinks, Diageo embarked on a dedicated effort to woo bartenders. To encourage bar staff to stock—and recommend—brands like Smirnoff and Tanqueray, the Bartender Initiative set out to provide an interactive education on Diageo products through 35 events in top...
FedEx Open House Takes NFL Sponsorship Local
FedEx became an NFL sponsor in 2000, and the delivery service has been successfully identifying ways to weave its positioning and brand messages through football ever since. But a few years into the partnership, one key challenge remained. “The issue was that although the NFL is incredibly popular, and while we have a good program...
AOL Creates a Mini ‘Home’ to Offer Service Education
To bring its online capabilities to life, AOL embarked on a whirlwind tour of Cleveland, Philadelphia and Seattle, hitting 145 events in just under three months. The campaign was built around a mini “house” with three vignettes—a child’s room, entertainment center and kitchen. Trained staff demonstrated the service, customer service personnel fielded questions, and, for...