2003 Archives - Page 7 of 8 - Event Marketer
Coty Woos Shoppers with Interactive Makeup Stations
When fragrance and bath product manufacturer Coty broke into cosmetics with Rimmel, a Walmart-only cosmetics line of 300 SKUs, the U.K.-based company’s marketing department faced the oldest line in the book: How do we promote it? Easy to ask, but hard to answer in this case. Because the line was only in Walmart stores, TV...
Nissan Pop-Up Concerts Strike a Chord with Consumers
Nissan North America’s quietest event program ever made piles of noise last fall when the car maker’s marketing team consciously avoided traditional, obvious and overt marketing methods. To get the public buzzing about the new 350 Z sports model, the company mounted a fall street program that “surprised” consumers with concerts and cars. To set...
A&E Celebrates ‘Biography’ With Community-Driven Tour
Cable channel A&E chose to celebrate its 15th birthday last spring with the network’s first-ever mobile tour. The Biography 15 Years Celebration Tour broke in Los Angeles and blew through 10 markets before wrapping in June in the Big Apple. Objectives? Create excitement for the brand, demonstrate the breadth of the Biography product portfolio, strengthen...
DaimlerChrylser Ride-and-Drive Features Barcode Tech
Advertising can only get you so far, and DaimlerChrysler has learned that to make a sale, it needs to put tushes in car seats. To make that happen, the auto maker created a free consumer test drive experience unlike any other in the industry. The Route 2002 tour, which Chrysler senior manager of brand events...