Technology
SXSW 2017 Part One: Five Can’t-Miss Activations
It’s mid-March in Austin, and that can only mean one thing: the South By Southwest festivals and conferences are back (this year March 10-19), bringing insights on the interactive, film and music industries to the Lone Star State. EM is on the ground scouting out unique activations, taking notes on brand takeovers and eating our weight...
YouTube Creators Curate Tiny Homes for a Google Product Block Party
Google showcased the synergy between two of its products, Google Home (a hands-free speaker and home assistant) and the Google Play Music service, with block party activations in Los Angeles and New York City featuring YouTube creators demonstrating the products’ uses in “tiny home” environments. The events kicked off Q1 for the brand, and supported...
CES 2017: Brands Battle for Mindshare at the World’s Largest Trade Show
Whoa. It’s the word the Consumer Technology Association (CTA) frequently uses to describe CES. For the last 50 years, the show has propelled the evolution of technology by fostering innovation and collaboration among some of the tech industry’s brightest minds.
Q&A: VP of Marketing Offers Insight on Amazon Web Services’ re:Invent
Amazon Web Services’ re:Invent might just be one of the fastest-growing tech conferences in the world, increasing from 6,000 attendees at the inaugural event in 2012 to 32,000 at the 2016 show (held Nov. 27 to Dec. 1 in Las Vegas). With a finely tuned work-play balance, the event offers everything from boot camps and...