Technology
Mobile apps: The new takeaway at consumer events
Just when you think you’ve seen it all, you haven’t. This is especially true in the world of mobile apps—those downloads you can drop on your Smartphone that do just about everything from turn off the lights in your kitchen from halfway around the world to track down the name of a favorite song just...
U.S. Air Force Brings Its Jobs to Life Inside High-tech Tour
To demystify its often sci-fi-like job descriptions, the United States Air Force is bringing to life its “It’s Not Science Fiction” campaign inside a 6,400 square-foot Command Center Alpha augmented reality tour. Potential recruits are immersed in a cutting-edge 3D setting inside a 53-foot trailer divided into three experiences, which include video, audio and downloadable...
Virtual Event Innovations
Everyone has seen the virtual event lobby, right? There’s usually a rendering of a modern-looking conference center peppered with animated people standing around talking to one another. And there’s either a video or a central image of a person that acts as a concierge ready to instruct attendees on how to navigate around the environment....
SPEED Channel Debuts New Analytics Tool
Motor sports network SPEED Channel has incorporated a new technology into its experience at NASCAR races that measures the impact of its events and how many people it is reaching.