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Hot off of its San Diego Comic-Con activation, Amazon Prime Video plunged deeper into the hero universe at New York Comic-Con (Oct. 5-8) with a larger-than-life activation that promoted its new series “The Tick.”  The experience gave fans the chance to step into and interact with a life-sized replica of Dangerboat, the sassy, artificial intelligence-powered […]

It’s no easy feat capturing the essence of modern West Coast living, but salsa brand LA VICTORIA managed to pull it off just in time for its 100th anniversary. The brand, which introduced the first jarred salsa product to the U.S. in 1917, paid homage to its heritage and celebrated its modern ethos over the […]

General Mills brand Nature Valley has been a long-time partner of the National Parks Conservation Association (NPCA), but this year, for the first time, it took its message to the streets—literally. On Sept. 15, the brand activated miniature “parklets” in metered parking spaces in Boise, Portland, Seattle and San Francisco. The activations aligned with National […]

For Freedom. For Justice. For All. It’s the slogan non-profit Global Citizen operates under on its mission to end extreme poverty and “solve the world’s biggest challenges.” In the days leading up to the sixth annual Global Citizen Festival in Manhattan, Citi did its part to bring that mantra to life through advocacy-driven sponsorship activations […]

To promote its new series Snowfall,” FX Networks created a launch event that generated excitement for the first season of the show without promoting its sensitive subject matter—the crack epidemic that hit Los Angeles in 1983. To do that, the activation focused on the rich tapestry of cultures represented in the show—from the drug dealers […]