Photo Gallery

It’s not often that Rihanna fans feel like celebrities when they’re in the presence of the pop sensation, but for the launch of the singer’s globally anticipated makeup line in collaboration with Sephora, a lucky group of 180 hand-selected fans and influencers felt like superstars. Taking over Madrid’s Callao Square, the brand celebrated the unveiling […]

According to Nielsen, 75 percent of Americans are open to eating vegetable-based foods, while one-third actively strive to reduce meat eating altogether. That’s good news for MorningStar Farms, the number one veggie burger brand in the category. To take advantage of consumers’ shifting perspective on veggie-based fare, the brand activated the nationwide Grill It to […]

It’s not always easy to find a decent cup of coffee, but for attendees of illy’s New York City Wine & Food Festival activation (Oct. 12-15), nothing could be further from the truth. The Italian coffee roaster for the first time gave consumers the chance to sample nine of what it considers to be the […]

JetBlue, in its ninth year as title sponsor of the JetBlue Swing For Good Golf Classic fundraiser, freshened up its annual golf outing with a cool, minty flavor. The airline, which offers travelers a premium Mint travel option with lie-flat seats and artisanal dining choices, brought those Mint and other airport-inspired touches to the event, […]

The average consumer is accustomed to making purchases with the click of a button, but what about the tap of an app? In a quest to illustrate what the future of brick and mortar retail will look like, Marie Claire magazine and technology partner Mastercard this fall activated The Next Big Thing Concept Shop in […]