Photo Gallery

Photo Gallery

April 24, 2014

Heineken House Experience at Coachella

Heineken traded in its signature domes for a hub called Heineken House at this year’s Coachella Valley Music and Arts Festival, where it served as official malt beverage sponsor. Coachella took place over two weekends, April 11-13 and 18-20, at the Empire Polo Club in Indio, CA. For the full story, click here. Photo courtesy:...

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March 27, 2014

Sneak Peek: Scenes from SXSW

Much like CES has become a trend barometer for the trade show segment, South by Southwest Film, Music and Interactive Festival has become an experiential Petri dish for b-to-c marketers. Our EM team dropped in for another year to take a look at which brands were standing out from the pack. We’ll take you inside...

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March 12, 2014

Coca-Cola’s Winter Olympics Fan Experience

Coca-Cola’s Active Living Showcase served as the brand’s on-site fan engagement zone at this year’s Olympic Games in Sochi, Russia, giving fans a taste of the world of Coca-Cola through a tour of its history, brand and longtime sponsorship of the Games. The activation promoted an active lifestyle through engagements that took place at each...

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March 12, 2014

Scenes from Art Basel Miami 2013

Check out highlights from four brand programs at Art Basel Miami 2013, held Dec. 2 to 8: Heineken’s Light Your Night campaign and events; Harper’s BAZAAR’s oceanside pop-up boutique; Absolut’s Night Court venue and Nickelodeon’s live art installation at the Basel Castle festival. More coverage in EM’s February/March issue.

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February 19, 2014

Sneak Peek: Verizon’s Retail Experience

Verizon’s new destination store at the Mall of America in Bloomington, MN, redefines high-tech shopping for its customers by taking a cue from experiential marketing. We’ll take you inside the brand’s reimagined store design strategy in our February/March issue. For now, here’s a sneak peek.  

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