Photo Gallery
SAMCOM 2018: Three Ways AB InBev Turned a Sales Conference Into an Unforgettable Experience
Each year, Anheuser-Busch InBev (AB InBev) dedicates three days to showcasing its strategy for the year ahead, raising a glass to the past year’s successes and energizing the thousands of employees and wholesaler partners in attendance around the future of its brands. It’s an event that has traditionally been infused with experiential elements, but this...
Road to Coachella: BMW i Sends 15 Influencers on a Content Creation Journey
Riding on the heels of its successful Road to Coachella campaign in 2017, BMW i put its show on the road once again this year to drive awareness of its i Series electric and hybrid vehicles, reach new audiences and engage the creative, passionate (and eco-friendly) demographic Coachella tends to attract. The brand’s presence reached...
Citi Ties Giving into Hashtag Use at Taste of the Nation
Citi for the fourth year of its Taste of the Nation co-sponsorship capitalized on consumers’ passion for photographing food they eat. The event series, which benefits the No Kid Hungry campaign by the nonprofit Share Our Strength, visited New York City on April 18 at the Brooklyn Expo Center and involved about 70 local food,...
Coachella 2018: Experiential Marketing in the Desert
Festival season is upon us and kicking it off in style was the Coachella Valley Music and Arts Festival, which continues to serve as a breeding ground for compelling brand activations and events. Taking place in Indio, CA, over two weekends, this year April 13-15 and April 20-22, the event once again attracted droves of...