Photo Gallery

Photo Gallery

January 26, 2016

HP, Intel Awaken the Force of ‘Star Wars’ at CES 2016

HP and Intel transformed Surrender nightclub in Las Vegas into an immersive “Star Wars” event during CES 2016 that incorporated its products and celebrated HP’s partnership with Disney and the epic franchise. Retail and channel partners, and VIP customers attended the event on Jan. 7 headlined by DJ Kaskade a few weeks after the much...

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January 21, 2016

Inside Microsoft’s Retail Experience at CES 2016

The Microsoft Retail Experience Center at CES 2016 took attendees on a journey through today’s complex retail landscape, one in which the physical and digital are converging, omnichannel is king and consumers are in the driver’s seat. Loaded with information on products, ratings and reviews, these denizens of the digital age often bypass the brick-and-mortar...

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January 20, 2016

Photo Tour: The ‘Hunger Games’ Exhibition

The Hunger Games: The Exhibition experience attracted droves of fans to Discovery Times Square to view a vibrant re-creation of the first three films that includes more than 1,000 props, 46 costumes, recreated sets and a variety of interactives. To find out what all the hype was about, EM volunteered as marketing tribute to check...

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January 8, 2016

Take a Tour of the Jack Daniel’s Motel No. 7

Jack Daniel’s Motel No. 7 pop-up tour, which took place in a converted Brooklyn warehouse over two nights in November, delivered a sensory extravaganza that immersed attendees in an experience inspired by the brand’s link to pop culture and the motel’s role in the rock star’s journey. It combined rockin’ music, alluring characters and an...

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December 21, 2015

Inside an Immersive Scotch Tasting with Bacardi

Bacardi on Nov. 10 placed five of its single malt Scotches at center stage with an immersive theatrical experience that served as a history lesson on Scotland’s deep rooted whisky-making process. Taking over a deserted retail space on Canal Street in New York City, the brand turned more than 300 key customers, single malt enthusiasts...

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