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  • How the First-Ever BravoCon Engaged 10,000 Pop Culture Superfans

    What’s more rabid than a pop culture superfan? A gaggle of pop culture superfans gathering to celebrate their favorite TV shows alongside the celebrities that star in them. Enter: the inaugural BravoCon, held Nov. 15-17 at three venues across New York City. The convention served as Bravo’s first event dedicated to engaging the passionate fan […]

  • Meet This Year’s Participants: Women in Events 2019

    Women have long recognized the importance of forming connections and supporting one another. For many women, it comes naturally. But new research published this year places scientific evidence behind its benefits.

  • Photo Tour: Audi Russia Transforms an Auto Launch into a Three-act Circus

    Automotive launch events are designed to dazzle audience members, often taking the shape of a stage presentation and flashy reveal moment, but Audi Russia flipped the standard format on its head to introduce its new compact SUV, the Q3. Straying from the typically buttoned-up auto launch, the brand transformed its event into a three-act circus, […]

  • Reebok’s ComplexCon Booth Sends Attendees to an Ice Cream Shop on the Moon

    Exclusive merchandise is what draws attendees to ComplexCon Long Beach each year, so it makes sense that many sponsors design their booths to push product. But with a young demographic to engage and plenty of downtime during the convention, Reebok this year went all-in on the experiential components of its booth in addition to offering […]

  • With a Secret Password, New Yorkers Unlock a Netflix Takeover of Little Italy

    The film “The Irishman,” which began streaming on Netflix on Nov. 27, explores organized crime in America following World War II and the disappearance of union boss Jimmy Hoffa. Directed by Martin Scorsese and starring Robert De Niro, Al Pacino and Joe Pesci, the film spans decades, but as part of a buzz-building campaign the […]