Gallery
Inside an Immersive Scotch Tasting with Bacardi
Bacardi on Nov. 10 placed five of its single malt Scotches at center stage with an immersive theatrical experience that served as a history lesson on Scotland’s deep rooted whisky-making process. Taking over a deserted retail space on Canal Street in New York City, the brand turned more than 300 key customers, single malt enthusiasts...
EM All Access: Continental Tire and Non-Endemic Sponsorships
In this episode of EM All Access, Continental Tire Marketing VP Travis Roffler talks about non-endemic sponsorships, and why the automotive brand is activating at Major League Soccer events.
Pandora Throws a Block Party for Listeners in L.A.
Pandora on Aug. 15 hosted a line-up of six chart-topping artists and offered a platform for nine sponsors to activate during Summer Crush, a free event for Pandora listeners in Los Angeles. Using the streaming service’s proprietary algorithm as a targeting tool, invites were directed to music fans that listened to Jason Derulo, Steve Aoki,...
EM All Access: Inside Intel’s ‘Unscripted’ CES Strategy
In this episode of EM All Access, Intel Program Manager, Corporate Event Marketing Victor Torregroza talks about the power of unscripted storytelling—and how to set your brand apart at CES.