To support its new Cartoon Network program, “The Yoda Chronicles,” LEGO Systems master builders created the biggest LEGO model ever built and brought it to New York City’s Times Square. The model is a life-sized “Star Wars” X-Wing fighter that weighs about 46,000 pounds, is 11 feet tall and 43 feet long and has a wingspan of 44 feet.

Citi is sponsoring the Rolling Stones’ 50 & Counting tour, offering experiences celebrating the band’s decades-long contribution to the music industry and to the rock ‘n’ roll world. The tour kicked off May 2 in Los Angeles and wraps June 24 in Washington, D.C.

To make new connections with the college crowd, Sperry Top-Sider in April brought its signature boat shoes to West Coast college campuses with its Vacationland College Tour.

In an effort to educate plumbers, contractors, remodelers and interior designers on its toilet-flushing technologies and innovation, Kohler in March launched the “Trust the Flush” mobile tour, a custom motor coach that houses a replica of its toilet test lab at company headquarters in Wisconsin. “We can hit double or triple the number of people by going on the road, versus flying them to our headquarters and bringing them through the lab,” Jennifer Nye, channel manager, wholesale at Kohler, told Buzz. She said the tour will reach 36,000 people this year.

With a strategy usually reserved for broadcast and cable networks—not movie theaters—NCM Media Networks on May 15 held an upfront presentation dubbed “The Bigger Picture” for more than 700 media buyers and planners, brand managers and promotion agencies during New York City’s Upfront Week. NCM is an advertising network of more than 19,000 screens in movie theaters.