Forget the “Shark Tank”—try a Mercedes-Benz Sprinter van. That’s where, thanks to app-driven ride service Uber and its partner PayPal, more than a dozen aspiring entrepreneurs had the opportunity to pitch their ideas to featured keynoters at the international LeWeb Paris conference Dec. 10 to 12. The campaign, Pitch In Style, was designed to promote […]

Coca-Cola’s “Where Will Happiness Strike Next” stunts, filmed as original content for the brand’s digital channels, have been inspiring consumers—and marketers—since 2010, when the brand rewarded New York City college students with pizza and flowers and then pushed the candid reactions out to social media to build buzz. The latest film, “What if Everyday Were a […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] It started as one of the most obscure underground events. You only knew about it in the ’80s if you heard about it from someone who’d been there. Now, almost 30 years after the first Burning Man, more than 60,000 people of all ages and demographics pour into the […]

Surfing Santas catching waves, “extreme” carolers bestowing seasonal cheer on neighborhoods in the middle of the night, a canine Christmas—not all holidays consist of the nuclear family sipping eggnog as Bing Crosby croons in the background. And that was just the idea behind Nokia’s holiday season “Focus on What’s Real” digital campaign and corresponding experiential […]

To promote season two of its popular “Brain Games” series, National Geographic Channel on Jan. 9 activated an illusions gallery in New York City’s Grand Central Terminal that had busy commuters appearing to levitate, walk on ceilings, shrink in size and even lose their heads. The gallery also traveled to Los Angeles (Jan. 3 to […]