College Inn, maker of beef, chicken and vegetable broths, served up a little soup for the soul right before the Thanksgiving holiday, letting consumers visiting its Social Kitchen campaign microsite give strangers on the streets of New York City a bowl of soup in exchange for “Liking” the brand on Facebook. The truck stopped in […]

A pair of landmark Supreme Court decisions and a new wave of states enacting same-sex marriage have made 2013 a pivotal year for LGBT Americans fighting for equal rights. This influential demographic is stronger than ever, growing with recognition and support more than ever, and marketers are, more than ever, recognizing its potential. American Express […]

Hello, and welcome to the Event Marketer blog. We are putting the finishing touches on our new website this week, but please check back in the coming weeks as we begin posting more regularly. Here’s a taste of what you’ll find here: Think pieces by industry leaders and luminaries. Find out what the top executives […]

The November/December issue of Event Marketer offers an in-depth look at marketing to Hispanics. Here, we bring you some top-level advice from industry insiders on how to connect with this important demographic. 1. Tap into Hispanic passion points—whether that be soccer, music or food. Jose Torrens, brand manager, multicultural marketing at Coca-Cola, says, “All of […]

When it comes to sports sponsorships, most of the attention goes to the biggest spectacles in the business: the Olympics, the World Cup, the Super Bowl and the World Series, to name a few. But along with all of that global attention comes a lot of background noise, perfect for drowning out your brand’s messages. Some brands have realized that for way less spend, they can appeal to a more targeted audience and reap some lucrative rewards.