Intel’s three holiday pop-up stores were as much about the community as they were about giving consumers a chance to try out its technology. Here’s a quick look at four ways Intel’s Experience Stores shook up the pop-up paradigm. 1. Neighborhood. While most pop-ups are situated in busy urban areas with high foot traffic, Intel […]

EM editors braved the freezing temps brought by the Polar Vortex to walk every inch of Super Bowl Boulevard, a 13-block fan zone smack in the heart of New York City. You can read our complete report on all of this year’s Super Bowl activations in the Feb/March issue. Until then, here’s a taste of […]

Pepsi on Jan. 4 surprised the 300 residents of Milligan, NE, a farming community located at the geographic halfway point of the U.S., with a concert by country singer Lee Brice. The concert, as part of Pepsi’s Get Hyped for Halftime campaign, is one of a series of events planned by the beverage brand to […]

DTS returned to the Consumer Electronics Show this year with new experiences designed to make a bold statement about the Los Angeles-based audio technology company’s focus on mobile. The 20-year-old brand, which provides audio tech to more than a billion consumer electronics products worldwide, also increased its investment in pre-show marketing strategies, incorporating “DTS Xperience” […]

Spice manufacturer McCormick has rolled out a yearlong global campaign that celebrates flavor and the company’s 125th anniversary. Called Flavor of Together, the program has enlisted 125 brand ambassadors, including chefs, food editors, bloggers and registered dietitians, to educate and engage consumers around the world about flavor and culinary trends. The program will launch in countries […]