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The November/December issue of Event Marketer offers an in-depth look at marketing to Hispanics. Here, we bring you some top-level advice from industry insiders on how to connect with this important demographic. 1. Tap into Hispanic passion points—whether that be soccer, music or food. Jose Torrens, brand manager, multicultural marketing at Coca-Cola, says, “All of […]

When it comes to sports sponsorships, most of the attention goes to the biggest spectacles in the business: the Olympics, the World Cup, the Super Bowl and the World Series, to name a few. But along with all of that global attention comes a lot of background noise, perfect for drowning out your brand’s messages. Some brands have realized that for way less spend, they can appeal to a more targeted audience and reap some lucrative rewards.

In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. This month, we’re going to talk about viral content, and how to better the chances that your brand’s photos and […]

ION Television from Dec. 2 to 6 delivered holiday cheer and sweet treats to New York City media agencies, wrapping conference rooms with festive decorations and playing seasonal music and the network’s holiday films. The visits were the third component in a three-pronged effort to thank the agencies and build awareness for its holiday movie […]

Espolón tequila on Nov. 1 hosted 200 New Yorkers at Green-Wood Cemetery in Brooklyn, NY, for a live theater-event experience celebrating the Mexican holiday Dia de los Muertos (Day of the Dead). Similar events also took place in Austin, Los Angeles and San Francisco, as the first in a series of arts-related event experiences Espolón […]