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To the naked eye, it was just another exclusive New York City tasting event. Exquisite food. A who’s-who of trendsetting chefs. High-end goodie bags. There was even a price tag of $75 a ticket, and a limit to only 100 VIP guests. Yet despite all appearances, this wasn’t just another foodie event. It was a brand-sponsored […]

Subaru for nearly two decades has supported outdoor adventure culture, aligning itself with the winter sports category and meeting consumers on the mountain with hospitality-driven outreach. This year, Subaru is amplifying the experiential side, and giving this longstanding program a more cohesive look and feel. It even has a new name: Subaru WinterFest, a weekend-based […]

Electronic dance music festivals—or EDM, as the genre is referred—are colorful experiences chocked full of the enticing millennial target. To promote its Moto X line among this demographic, Motorola has partnered with Live Nation to be the exclusive EDM handset across the concert promoter’s U.S. EDM festival portfolio in 2014. The brand is building off […]

Intel’s three holiday pop-up stores were as much about the community as they were about giving consumers a chance to try out its technology. Here’s a quick look at four ways Intel’s Experience Stores shook up the pop-up paradigm. 1. Neighborhood. While most pop-ups are situated in busy urban areas with high foot traffic, Intel […]

EM editors braved the freezing temps brought by the Polar Vortex to walk every inch of Super Bowl Boulevard, a 13-block fan zone smack in the heart of New York City. You can read our complete report on all of this year’s Super Bowl activations in the Feb/March issue. Until then, here’s a taste of […]