Featured

They say that young people have a fear of missing out. But in truth, we more “seasoned” people have a fear, too—of missing out on the opportunity to connect with them. The Urban Dictionary describes FOMO as “the fear that if you miss a party or event you will miss out on something great.” Did […]

Verizon’s new destination store at the Mall of America in Bloomington, MN, redefines high-tech shopping for its customers by taking a cue from experiential marketing. We’ll take you inside the brand’s reimagined store design strategy in our February/March issue. For now, here’s a sneak peek.  

More than 400 influencers, including consumers, distributors, trade and media, attended a 24-hour brunch bash at Lightbox in New York City to celebrate Pinnacle Vodka’s new Cinnabon-flavored vodka. But perhaps even more impressive than the cocktails from Pinnacle, which also offers Caramel Apple, Peachberry Cobbler, Pecan Pie and other fun flavors, is the more than […]

Partnerships at events like Art Basel and Miami Art Week provide brands of all kinds with a unique and authentic platform that gives them exposure to the art crowd and its growing legion of followers. In the February/March issue of Event Marketer, we take a closer look at Art Basel Miami, and how brand-sponsored events […]

In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. Why do people buy? And what will make consumers think of your brand first when making a purchase? These are […]