Tours

Terminix is taking its mobile insect museum on a cross-country tour to educate family decision-makers about pest control. Dubbed Harry’s Big Adventure: My Bug World, the tour sprung from Terminix’s presenting sponsorship in 2008 of the grand opening of the New Orleans-based Audubon Insectarium, the only insect museum in the country. The sponsorship resulted in a few mini tours that served as a springboard for its current 3,500-square-foot mobile insect museum launched on Feb. 12, and on reserve for four months at the Memphis Children’s Museum.

When Ohio passed legislation in 2008 to become more energy efficient, utility companies like American Electric Power—one of the largest companies of its type in the country—were tasked with educating residents on how to save energy in their homes and workplaces. The solution was The Home Energy Savings Tour: Featuring gridSmart from AEP Ohio.

Armed with a camera and bags filled with chocolate samples, Ghirardelli street teams are stopping consumers in 10 cities to capture their favorite chocolate “moments” on video and then post them to ghirardellimoments.com.

Kimberly-Clark this month launched its broadest non-traditional campaign ever to support the Cottonelle brand. The effort called Be Kind to Your Behind includes a mobile tour dubbed the Cottonelle Comfort Haven and a sweepstakes as part of an integrated campaign that also includes web marketing Internet advertising bus and train station ads and FSIs as well as traditional TV and print advertising.

Mobile marketers are going green as quickly as they can retrofitting and updating their tours to reduce carbon footprints and utilize biodiesel and hybrid fuel technologies. But what about the mobile vehicles that still—for now anyway—use good old gasoline to criss-cross the country? UPS made news last year when it revealed that the brand’s delivery trucks only make right turns on their routes saving the company $600 million every year. If nixing left turns can save millions we wondered what other tricks do mobile marketers have up their sleeves?