Stunts

Its exact origins are a mystery, but for people around the world, April Fool’s Day serves as an opportunity to indulge in lighthearted hoaxes, pranks and tomfoolery without any serious repercussions—if only for a day. And it’s not just consumers pulling fast ones on their friends and family; brands and the media come out to […]

All over the world, people have reported spotting religious figures in unexpected places, even on a piece of toast. It was that crunchy idea that led to a marketing stunt TBS executed in New York City to promote the series premiere of “Miracle Workers” starring Steve Buscemi as “God.” The brand teamed up with brunch […]

Brands often market themselves with lofty claims, but those that put their money where their mouth is can earn respect from consumers and, in some cases, viral returns. Krazy Glue, with its claim of being able to hold up to 1,000 pounds, this year enlisted The World’s Strongest Man, Hafthor Bjornsson, in a weightlifting competition […]

Halloween is an experiential holiday. Between Halloween events, costumes, multisensory elements and, of course, “sampling,” it creates a natural opportunity for brands to infuse a little fun and engagement into the annual traditions. Entertainment platform Vevo last year hosted a Halloween extravaganza for employees that included a carnival freak show and plenty of engagement with […]

Wandering down a crowded street, a man dressed as Mario physically holds a replica Nintendo coin box above his head. Nearby, scores of consumers wait in a three-hour line to participate in a 10-minute escape room experience. No, we’re not in an alternate universe. This is Comic-Con International: San Diego, the original event platform for […]