Stunts

  • Stunts: Yahoo Finance Promotes its Subscription Product with a Bank Vault
    B-to-C Events

    Stunts: Yahoo Finance Promotes its Subscription Product with a Bank Vault

    To support its newly launched Premium subscription service, Yahoo Finance gave consumers in New York City’s Grand Central Terminal the combination to its vault. Well, almost. On July 23, the brand activated a giant, beaming bank vault stunt stuffed with branded money bags, gold stacks and fake $100 dollar bills, and invited commuters and other […]

  • Four Things to Know About Nik Wallenda's Tightrope Walk Across Times Square
    B-to-C Events

    Four Things to Know About Nik Wallenda’s Tightrope Walk Across Times Square

    Tightrope walker Nik Wallenda brings a whole new meaning to the word “stunt.” He has traversed Niagara Falls and a Grand Canyon-area gorge on a high wire—without a safety net and before a live television audience. And just last month, on the evening of June 23, Wallenda took his high-wire artistry to the Big Apple […]

  • Pella Puts a City on Mute with a ‘Noisy’ Demo of its Windows and Doors
    B-to-C Events

    Pella Puts New York City on Mute with a ‘Noisy’ Demo of its Windows and Doors

    As the third-busiest train station in North America, you wouldn’t describe Grand Central Terminal in New York City as “silent.” But Pella made it its mission to change that by leveraging the station’s Vanderbilt Hall as a testing ground for its Lifestyle Series of noise-insulating wood windows and patio doors. Pella activated a pop-up home […]

  • Renaissance Hotels Creates a Harlem Scavenger Hunt Led by Locals
    B-to-C Events

    Locals Lead a Renaissance Hotels Harlem Scavenger Hunt

    One of Renaissance Hotels’ points of difference is its Navigator concierge program, where individuals dubbed “Navigators” expose guests to hidden gems within the hotels’ local communities. For the launch of its new Discover This Way campaign promoting Navigator, the brand staged a scavenger hunt-filled evening for loyalty members, press and influencers featuring performances, local personalities […]

  • General Mills Activates Lucky Charms 'Drops' in Boston for St. Patrick’s Day
    B-to-C Events

    Micro-programs: Consumers Tweet for Lucky Charms ‘Drops’ on St. Patrick’s Day

    General Mills’ Lucky Charms brand partnered with delivery service Shipt for a Saint Patrick’s Day micro-program in Boston that had consumers posting on social media to be selected for a delivery of the cereal by its brand character, Lucky, himself. The daylong program, which began at 12:01 a.m. on the holiday, invited consumers to post […]