Sponsorships
LG Recruits Consumers In Final Four Fan Fest Experience
To strengthen its sponsorship of collegiate sports, LG returned to the NCAA Final Four Fan Fest April 3-6 at the Indiana Convention Center in Indianapolis, IN, with a brand new footprint. Different from previous years’ experiences surrounding LG House, and products displayed in a home environment, the new 4,500-square-foot LG Training Facility was designed like...
Mophie Enlists St. Bernards for a SXSW Social Stunt
Mophie leveraged the help of the iconic St. Bernard dog to generate some pretty adorable brand awareness with a social stunt at South by Southwest in Austin, March 13-15. Partnering with the St. Bernard Rescue Foundation and a team of St. Bernards, a breed from the Swiss Alps originally bred for rescue, the mobile battery...
Nike Plugs Into NBA All-Star Weekend
For the NBA All-Star Weekend Feb. 12-15, Nike produced three activations that engaged consumers and VIPs in the art of Nike and #ZoomCity. The first activation was a pop-up store at the corner of Bowery and Great Jones streets in Manhattan with an LED-surface exterior that in one display rotation looked like a signature Nike...
NatGeo’s SXSW Experience Offers Wilderness Challenges
“Life Below Zero” is a top-performing National Geographic Channel series chronicling the challenges of life in the remote Alaskan wilderness. Ahead of the April 9 season premiere, the brand set up a SXSW experience March 14-16 in Austin that immersed hip techies and influencers in the harsh lifestyle of the show’s stars. Dubbed “Escape The...