Sampling

  • The Macallan Partners with Pantone on a New Whisky and Color Experience
    B-to-C Events

    The Macallan and Pantone Distill the Art and Science of Color and Whisky Creation

    Scotch whisky distiller The Macallan teamed up with The Pantone Color Institute to launch its new single malt, Edition No. 5, along with a new, vivid shade of purple inspired by the complexities of the whisky-making process. The multisensory launch event, The Macallan Whisky and Color Experience, took place Sept. 18-20, at the Oculus at […]

  • Families Take Multisensory Tours of Cinnamon Toast Crunch’s 'Cinnaverse'
    B-to-C Events

    Families Take Multisensory Tours of Cinnamon Toast Crunch’s ‘Cinnaverse’

    To spread awareness of the cereal’s new, colorful branding and greater emphasis of its 16 cartoon “Cinnamoji” characters back of box, Cinnamon Toast Crunch created a five-room, interactive pop-up this summer in three cities, Santa Monica, CA, Houston and Chicago, from July 18 to Aug. 25. Dubbed the “Cinnaverse,” the experience traveled to areas where […]

  • Superfans Melt for the Taco Bell Hotel Experience
    B-to-C Events

    Superfans Melt for the Taco Bell Hotel Experience

    Taco Bell’s legions of diehard supporters have defined what it means to be a brand superfan for years, and from Aug. 8-11, the fast food chain returned the love with an upscale hospitality experience dubbed The Bell: A Taco Bell Hotel & Resort. The activation, which took over an existing hotel in Palm Springs, CA, […]

  • For its 'Sweetennial,' Hostess Treats Consumers to a Tour and Comedy Roast
    B-to-C Events

    How Hostess Proved its Relevance in Snacking with an Experiential Campaign

    There’s a nostalgia-driven love affair consumers have with the Hostess CupCake, but for the celebration of its 100th anniversary—its “Sweetennial”—the brand set out to acknowledge its history while proving how relevant the snack brand is today. The campaign, designed to earn maximum media attention, included a nationwide tour with activations and sampling, a Donette-eating competition […]

  • Consumers Brush Their Teeth on the Streets with the 'Spyt' Scooter by Hello
    B-to-C Events

    Scooter Sink: Oral Care Brand Hello Activates a Mobile Teeth Brushing Station

    If you think your product can’t be sampled on the streets, think again. Oral care company Hello is tackling the private act of teeth brushing (or lack thereof) by tapping into the on-demand service trend with its newly launched electric scooter-based mobile brushing service “Spyt,” currently in trials in New York City. The scooter has […]