Archive

Sampling

  • Superfans Melt for the Taco Bell Hotel Experience
    B-to-C Events

    Superfans Melt for the Taco Bell Hotel Experience

    Taco Bell’s legions of diehard supporters have defined what it means to be a brand superfan for years, and from Aug. 8-11, the fast food chain returned the love with an upscale hospitality experience dubbed The Bell: A Taco Bell Hotel & Resort. The activation, which took over an existing hotel in Palm Springs, CA, […]

  • For its 'Sweetennial,' Hostess Treats Consumers to a Tour and Comedy Roast
    B-to-C Events

    How Hostess Proved its Relevance in Snacking with an Experiential Campaign

    There’s a nostalgia-driven love affair consumers have with the Hostess CupCake, but for the celebration of its 100th anniversary—its “Sweetennial”—the brand set out to acknowledge its history while proving how relevant the snack brand is today. The campaign, designed to earn maximum media attention, included a nationwide tour with activations and sampling, a Donette-eating competition […]

  • Consumers Brush Their Teeth on the Streets with the 'Spyt' Scooter by Hello
    B-to-C Events

    Scooter Sink: Oral Care Brand Hello Activates a Mobile Teeth Brushing Station

    If you think your product can’t be sampled on the streets, think again. Oral care company Hello is tackling the private act of teeth brushing (or lack thereof) by tapping into the on-demand service trend with its newly launched electric scooter-based mobile brushing service “Spyt,” currently in trials in New York City. The scooter has […]

  • M&M’s Revs Up its NASCAR Sponsorship with a Glampground for Fans
    B-to-C Events

    NASCAR Fans Go Glamping with M&M’s at Summer Races

    Music festivals like Coachella may have put branded glamping on the map, but M&M’s this summer is offering an all frills, no fringe, approach to the trend with the M&M’s Glampground at NASCAR races. As the official chocolate of NASCAR, the brand is giving fans the opportunity to purchase packages that include an overnight stay […]

  • Charles Smith Wines at L.A. Pride: Drumlines, Drag Queens and a Double-Decker
    B-to-C Events

    Charles Smith Wines at L.A. Pride: Drumlines, Drag Queens and a Double-Decker

    This year’s L.A. Pride Parade featured plenty of big-name sponsors, but few matched the multi-faceted campaign delivered by Washington-based Charles Smith Wines. The brand went far beyond banners and logos, unleashing a double-decker bus that doubled as a parade float, photo ops, giveaways and surprise performances, all geared towards celebrating and advocating for the LGBTQ […]