Sampling

To enhance the “sailgating” activities that take place on the water in Union Bay outside the University of Washington’s Husky Stadium in Seattle, Wendy’s in September built a restaurant on a barge that served up hot menu items to football fans on their boats. The event took place during the USC matchup, and was part […]

Consumers in Southern California don’t typically get to experience fall foliage and the fun that goes along with it, like jumping into piles of raked leaves and apple picking in orchards. So, to bring a bit of fall to SoCal families while promoting its apple chips to health-conscious consumers, Bare Snacks activated a beachside apple […]

Consumers in Southern California don’t typically get to experience fall foliage and the fun that goes along with it, like jumping into piles of raked leaves and apple picking in orchards. So, to bring a bit of fall to SoCal families while promoting its apple chips to health-conscious consumers, Bare Snacks activated a beachside apple […]

Happy Halloween, marketers. While candy brands are having a field day today, plenty of other categories are getting in on the fun, too, leveraging the holiday to pull off stunts, contests and product launches. Last year, the industry saw Skittles activate a tiny house sampling structure, Reese’s activate vending machines that allowed trick-or-treaters to trade […]

As consumer behavior shifts and start-ups continue to gain market share, traditional CPG brands can no longer rely on their old marketing strategies to connect with consumers. And from meal delivery kits to private label products, there’s no shortage of fresh competition to keep them on their toes. For many in the consumer packaged goods […]