Pop-Ups

  • B-to-C Events

    Pop-Up Shops: Nicorette Stops Short; Store Open For Four Days In NYC

    GlaxoSmithKline opened a pop-up shop in New York City for four days in
    April to promote a new flavor of its Nicorette smoking-cessation
    chewing gum.

     

    The Nicorette Stop Shop now on its way to Atlanta Chicago Houston
    and Phoenix offers consumers one-on-one counseling sessions with
    certified smoking cessation counselors; a multimedia learning center
    (videos on nicotine replacement therapy podcasts with tools and tips
    a computerized health assessment tool); and a retail area where smokers

  • B-to-C Events

    Pop-ups: Motorola Uses Temporary Store As Part of Q Launch

    To help introduce its new do-everything handheld device the Q
    Motorola has taken over a high-traffic storefront on Chicago’s
    Magnificent Mile for its first foray into pop-up retail dubbed
    Destination Q. Opened earlier this month the shop features a handful
    of podiums that show off the device’s different
    capabilities—communications media playing Internet and so on. Reps
    give demos take photos that guests can print out using a Bluetooth
    connection and guests can use the gadgets to make free calls.

     

  • Pop-Ups

    Pop-ups: P&G Launches Temporary Salon To Showcase Beauty Brands

    Procter & Gamble Canada recently took a collection of its beauty products off drugstore shelves and featured them in a temporary storefront called the Look Fab Studio. The space which resembled an upscale salon was open in the heart of Toronto’s shopping district from April 13 to May 13 and featured free on-site hair coloring and styling beauty consultations and zones filled with product samples.
     

  • B-to-C Events

    Pop-ups: Warner Bros. Gives Tweety A Beverly Hills Twist

    As part of an effort to reposition the Tweety character as an upscale and fashionable brand Warner Bros. Consumer Products recently set up a pop-up boutique on trendy Wilshire Boulevard in Beverly Hills CA.

  • B-to-C Events

    Pop-ups: Pernod Wraps Initiatives Into Chivas Lounges; Others Activate In-store

    After success last year with a touring golf-themed pop-up environment for The Glenlivet brand spirits marketer Pernod Ricard has unveiled a new pop-up initiative for its Chivas Regal brand. The Chivas Studio opened two weeks ago in New York City; following a three-week run there it will pack up and move to Dallas Miami Chicago Los Angeles and Las Vegas.