Pop-Ups

The IPA or India Pale Ale is the No. 1 category in craft beer, and expectedly, the competition for attention is stiff. So when Cooperstown, NY-based Brewery Ommegang set out to launch Nirvana IPA, its first American-style IPA, the company took a cue from experiential. Rather than take a conventional route with a special on-premise […]

What started last year as an experiment in “making happy” on a block in San Francisco has become a movement for Kipling, a maker of handbags and accessories whose brand logo includes a long-tailed monkey and the words Make Happy. On April 8, it kicked off the initiative in New York City, where Kipling brand […]

Air Wick offered visitors to its Home is in the Air pop-up at Mall of America a personalized experience by using QR codes that tracked their preferences and fostered ongoing conversations about its newest product—the Air Wick Life Scents collection. Life Scents is based on technology that allows the fragrance to constantly change, so that […]

American Express is growing its network of Centurion airport lounges, and to get the word out to its ski-loving cardmembers, the company in March opened a Centurion Lounge pop-up in Deer Valley. The idea behind the installation, which was open from March 6 to 22, was to familiarize cardmembers with the lounges, which are located […]

Travelers and ski buffs passing through Denver International Airport earlier this year couldn’t miss Audi’s Dome of Quattro installation, a set-up that involved two giant geodesic domes, an Audi S3 and a 360-degree virtual drive simulation to Vail. The 16-week experience, which took place in the airport’s central Great Hall, showcased the brand’s ski heritage, […]