Pop-Ups

The United States Tennis Association (USTA) on Aug. 12 activated its first-ever US Open Pop-Up Restaurant in New York City’s Grand Central Terminal to highlight its food offerings and promote the two-week tennis tournament, set for Aug. 31 to Sept. 13. Located in Vanderbilt Hall, the pop-up offered free lunch on a first-come, first-served basis, […]

Recognizing that not all the cool people in New York City flock to the Hamptons on summer weekends, Complex magazine and additional sponsors have partnered in #SUMMERFRIDAYS events targeting pop culture influencers who chose to remain in the city. The series kicked off on July 24 with Oh Ship!, an invitation-only, all-white dress code event […]

To promote itself as the best option to fly from New York to Amsterdam (and beyond), KLM Royal Dutch Airlines hosted a three-day pop-up at Openhouse Gallery in the SoHo neighborhood of Manhattan. From June 25-27 the airliner set out to put its personal and cultural stamp on the air travel experience, targeting consumers and […]

Airport. It might as well be a four-letter word. If you haven’t experienced gunning it through the concourse and arriving at your terminal with seconds to spare, you probably haven’t done much flying. And the reason for all the hustle and bustle is simple: No one wants to spend extra time hanging around the airport. […]

BFGoodrich and TEN, publisher of Motor Trend and Four Wheeler magazines, put driving enthusiasts to the test in the Driver Enough Challenge, a two-day competition in May at Willow Springs International Raceway in Rosamond, CA. The challenge tested participants’ driving skills in on- and off-road courses as part of the tire manufacturer’s latest ad campaign […]