Pop-Ups
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B-to-C EventsNESCAFÉ Turns Consumers Into Baristas at its Coffee Taproom
For consumers who’ve grown tired of the long lines, complicated menus and pretentious baristas associated with modern cafés, a new kind of coffee shop experience has arrived: the NESCAFÉ Coffee Taproom.
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B-to-C EventsField Report: Pop-Tarts Pops up in NYC With a Host of Quirky Concoctions
Pop-Tarts have been an American favorite since they were first introduced in 1964. So when Kellogg’s announced a pop-up café dedicated to the beloved breakfast pastry, we didn’t ask questions. We dropped our work, hopped a train and made a beeline for Times Square. The rest was a sugar-coated daze. Check out a photo gallery […]
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B-to-C EventsMarriott Turns a Trade Show Exhibit Into a Mobile Innovation Lab
Innovation labs are often considered to be permanent, stationary spaces for product development and testing. Marriott, however, turned that concept on its head when at ALIS, the annual Americas Lodging and Investment Summit, the brand elicited real-time feedback from industry professionals and consumers on two of its newest hotel properties—Aloft and Element—in a touring pop-up […]
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B-to-C EventsBacardi and Major Lazer Partner in Caribbean Sound of Rum Music Initiative
Bacardi on Memorial Day weekend kicked off a one-year partnership with EDM trio Major Lazer that unites each of them in the island vibe tied to their roots. Called “Sound of Rum,” the collaboration will take many forms. Major Lazer producer and dj Jillionaire serves as the brand’s Minister of Rum. Bacardi, which in May […]
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B-to-C EventsPerrier Lunch Breaks Serve Up Daytime Dance Parties
The premium water brand invites consumers to experience the ‘stylish, eccentric side’ of its personality Perrier has uncapped a lunchtime event series that once again gets people off their duffs and onto the dance floor as it serves up a taste of the bubbly French mineral water brand. The multi-city series relaunched with the […]