Pop-Ups
QR Codes: Air Wick’s Mall of America Pop-Up
Air Wick offered visitors to its Home is in the Air pop-up at Mall of America a personalized experience by using QR codes that tracked their preferences and fostered ongoing conversations about its newest product—the Air Wick Life Scents collection. Life Scents is based on technology that allows the fragrance to constantly change, so that...
Amex Promotes Ski Retreats With Airport Lounges
American Express is growing its network of Centurion airport lounges, and to get the word out to its ski-loving cardmembers, the company in March opened a Centurion Lounge pop-up in Deer Valley. The idea behind the installation, which was open from March 6 to 22, was to familiarize cardmembers with the lounges, which are located...
Audi’s Airport Drive Simulation Takes Travelers To Vail
Travelers and ski buffs passing through Denver International Airport earlier this year couldn’t miss Audi’s Dome of Quattro installation, a set-up that involved two giant geodesic domes, an Audi S3 and a 360-degree virtual drive simulation to Vail. The 16-week experience, which took place in the airport’s central Great Hall, showcased the brand’s ski heritage,...
Snuggle’s SnugMobile Gives New Yorkers the Warm and Fuzzies
Snuggle, Sun Products’ fabric softener and dryer sheets brand, offered New Yorkers a cozy retreat from the bitter cold on Friday, Feb. 13, with the introduction of the SnugMobile—a tricked out RV designed to generate a whole lot of love just in time for Valentine’s Day. The vehicle connected consumers with the Snuggle brand at...