Pop-Ups
-
B-to-C EventsTequila CAZADORES Taps Into Taco Tuesday and Hispanic Heritage Month With the Bodega Bites Event Series
Tapping into the red-hot Taco Tuesday trend, Tequila CAZADORES is spicing up three major markets with its Bodega Bites event series. As other brands latch onto fleeting culinary concepts (looking at you, Unicorn Frappuccino), the brand is paying homage to tradition and true craftsmanship with an authentic bodega experience and curated taco dishes served up […]
-
B-to-C EventsDating App Bumble Hooks New Yorkers With ‘The Great Catch’ Food Truck Experience
Dating app Bumble let the cat out of the bag on its new photo verification feature Sept. 7-10 with a tongue-in-cheek pop-up food truck experience that traveled through New York City and Brooklyn. Dubbed “The Great Catch,” the activation brought the app’s new feature to life by playing on the concept of catfishing, which entails […]
-
B-to-C EventsLimited Too Returns to Retail with a Back-to-School Pop-Up
Limited Too, the once discontinued and then resurrected iconic children’s brand that brought sparkle to ’90s fashion, embraced the pop-up retail trend with a back-to-school mobile pop-up shop in New York City, Aug. 6-10, marking the Bluestar Alliance brand’s official return to the “physical” shopping landscape after its digital-commerce relaunch in 2015. The 527-square-foot shop […]
-
B-to-C EventsCheetos Thinks Outside the Bag with Chef Anne Burrell and The Spotted Cheetah Pop-Up Restaurant
The Spotted Cheetah, a Cheetos pop-up restaurant that opened in New York City’s Tribeca neighborhood Aug. 15-17 at the close of Restaurant Week, is the latest in a series of activations designed to extend the Cheetos brand experience beyond just digging into a bag of the crunchy cheese puffs. When a product has been around […]
-
B-to-C EventsBehr Paint Reveals its 2018 Color of the Year with a Pop-Up Trend Home
It’s not easy to judge a paint color by its swatch, so in announcing its first-ever 2018 Color of the Year, Behr Paint constructed a Pop-Up Trend Home in New York City’s bustling Grand Central Terminal. The activation on Aug. 9 brought the Color of the Year shade “In The Moment” to life and also […]