Pop-Ups

With its bumping music and bright purple branding, VH1’s Glam N Go Beauty Truck that hit the streets of New York City, Feb. 27-28, gave passersby a glimpse into the network’s newest reality series, “VH1 Beauty Bar.” To drive tune-in for the premiere on Feb. 28, the network parked the converted box truck in six […]

For nine years, the docuseries “Bridezillas” on WE tv introduced the world to the cultural phenomenon of brides-to-be making over-the-top wedding plans and demands and, in general, losing their shit before their big day. So, when fans demanded a reboot, the network delivered, and to drive tune-in to the premiere of “Bridezillas” on March 2, […]

Flowers are an ageless item, able to transcend generations as a symbol of celebration. To celebrate International Women’s Day on March 8, floral delivery network FTD and millennial lifestyle media site PopSugar handed out 10,000 custom bouquets to consumers in New York City. The campaign, dubbed #PetalsForProgress, gave women (and men) a chance to participate […]

Shifting away from high-tech showcases it has created the past few years at Davos, HSBC at the World Economic Forum, Jan. 23-26, took over a boutique shoe shop on a main street in the Swiss city, creating a lounge retreat for the 2,500 attendees of the annual congress. The goal: to engage ceos and leaders […]

You may be familiar with the pop culture phrase “treat yo self,” but you’ve likely never seen it brought to life the way Mars Wrigley Confectionery did just in time for Galentine’s Day (an unofficial holiday celebrating female friendship that falls on Feb. 13) and Valentine’s Day. The corporation, best known for its candy brands, […]