Archive

Pop-Ups

  • Hendrick’s Makes Gin ‘Approachable’ with a Summery Sampling Experience
    B-to-C Events

    Hendrick’s Makes Gin ‘Approachable’ with a Summery Sampling Experience

    To introduce its limited-edition batch of Midsummer Solstice to new consumers, Hendrick’s Gin activated a floral pop-up installation at Pershing Square Café adjacent to New York City’s Grand Central Terminal, June 5-7. In addition to sampling bars offering two different gin cocktails, photo moments overflowing in flowers of all colors and sizes were the main […]

  • Rethinking Masculinity: Gillette and Fatherly Partner on a Father’s Day Pop-up
    B-to-C Events

    Fatherly and Gillette Examine Gender Norms with a Pop-up Gallery Experience

    Breaking down gender constructs is no easy feat, but thanks to companies like Gillette and digital media brand Fatherly, progress is being made. The brands recently teamed up for a Father’s Day pop-up gallery experience in New York City where a panel of experts explored fatherhood and the rethinking of masculine “norms.” The experience, dubbed […]

  • Pella Puts a City on Mute with a ‘Noisy’ Demo of its Windows and Doors
    B-to-C Events

    Pella Puts New York City on Mute with a ‘Noisy’ Demo of its Windows and Doors

    As the third-busiest train station in North America, you wouldn’t describe Grand Central Terminal in New York City as “silent.” But Pella made it its mission to change that by leveraging the station’s Vanderbilt Hall as a testing ground for its Lifestyle Series of noise-insulating wood windows and patio doors. Pella activated a pop-up home […]

  • Masterpiece Suite: MGallery Creates a 24-Hour Interactive Hotel Room Installation
    B-to-C Events

    MGallery Enlists a Muralist to Transform a Pop-up Hotel Room into a Work of Art

    As crowdsourced platforms like Airbnb continue to dominate the hospitality market, traditional hotel brands are dreaming up dynamic live experiences that allow them to stay competitive. A recent example is the MGallery Hotel Collection, which launched a 24-hour interactive art installation in the middle of Manhattan’s Penn Plaza on June 3 to drum up organic […]

  • Skintimate Opens the First Professional Leg Shave Bar in the Country
    B-to-C Events

    Cocktails, Music and Smooth Legs: Inside Skintimate’s Pop-up Shave Bar

    For many women, the event that is “getting ready” to go out often involves a hasty and unmemorable shave to ensure they have smooth legs. Recognizing that men often socialize at the barber shop while they’re “getting ready” and enjoying a clean shave, Skintimate decided to create a setting for women to shave and socialize, […]