Pop-Ups
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B-to-C EventsThe Brief: Portal-Potties and Scrub Clubs
This week’s hot takes on hot topics in experiential marketing cover Portal-Potties, National Rosé Day and Scrub Clubs.
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B-to-C EventsHow Urban Outfitters Redefined its Back-to-Campus Strategy Based on Gen Z Shopping Habits
Back-to-school season usually kicks off in mid-July, but Urban Outfitters got an early start, like really early. The brand launched its UO Haul back-to-campus campaign in May, before some schools around the country even let out for the summer. “We have a 365, ongoing platform for consumer insights. Our customers said, ‘My back-to-school season starts […]
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B-to-C EventsThe Brief: Candy Bars and Fake Workshops
This week’s hot takes on hot topics in experiential marketing cover faux team-building workshops, Launderettes of Love and The Pink Guava Sweet Shop.
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B-to-C EventsThe Brief: Better Halfs and Laundromat Soirees
This week’s hot takes on hot topics in experiential marketing cover Better Halfs, UNO Social Clubs and laundromat soirees.
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B-to-C EventsUber Brings to Life its New Product Features at a Go-Get Exhibit of Interactivity
Uber’s fifth annual Go-Get global product event announced new features coming to the rideshare and delivery platform that had users buzzing, including shared autonomous rides, price-lock passes and budgeting tools. But the launch event was limited to an in-person audience of press and influencers, so to open up the experience and mark a milestone moment, […]