B-to-C Events

Art Basel Miami has grown into the premiere art event in the U.S. since it opened in 2002 as an offshoot of Art Basel, Switzerland. Sure, the galleries are the main attraction for the bevy of international art collectors striking deals and dispensing cash—a lot of cash. But the arrival of Hollywood’s elite, sliding Miami […]

Jack Daniel’s in March sponsored a seven-city free private concert series called Sala Siete, designed to engage Hispanic consumers in the U.S. in alternative and authentic Latin music. The tour, headlined by Grammy award-winning artists Julieta Venegas and Los Amigos Invisibles kicked off on March 18 in New York City, and traveled to Miami, San […]

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly […]

H&R Block has launched an experiential effort to get its brand—and some cold, hard cash—into the hands of taxpayers. The program, which involves kiosks that dispense $10 to $100 to participants, is part of an integrated campaign called Get Your Billion Back America that launched on Jan. 13 and includes broadcast, digital and social channels, […]

A few specific thoughts went through my mind as I rose on an escalator to the main level of the Connecticut Convention Center in Hartford, CT, on Dec. 6, en route to KidsFest, LEGO’s ticketed traveling experiential show: Would there be lines? Would it be messy? Would there be a lot of crying? It’s not […]