B-to-C Events

Recently, over 100 individuals from our industry gathered to speak to our representatives on Capitol Hill during Exhibitions Day.  The annual fly-in is led by the International Association of Exhibits and Events (IAEE), and 2017 was the fourth installment, with attendance growing each year.  While there are no exhibits, it is the epitome of the time-limited face-to-face marketing influence that is central to our industry.

Nestlé Waters’ Adaora Ugokwe, who handles activations for Perrier and S.Pellegrino, has some advice for event marketers looking to pull off a successful launch event. And she should know. The Perrier Flavor Studio, a pop-up event held in New York City July 12-16 to increase awareness for Perrier’s sparkling flavors and to launch two new […]

Through street stunts and an interactive activation, the Alabama Tourism Department set out this summer to educate New Yorkers, and beyond, about all that Alabama has to offer. (Did you know that no out-of-state corporations own property along its Gulf Coast beaches? Or that Frank Stitt’s Highlands Bar and Grill in Birmingham has been a […]

With hundreds of applications, it was no easy task to select the agencies featured in this year’s 15th annual It List.

A Global Pharmaceutical Company needed to ensure announcements made at their National Sales Meeting, which Broadstreet also produced, were cascaded to all US associates to control the message timing and have a maximum impact on employee energy.  Broadstreet supplied the expertise, equipment, and platform to webcast a virtual experience of the Sales Meeting that was designed especially for the thousands of “remote” attendees.