B-to-C Events
-
Partner ContentFinding the Perfect Fit: Staffing Comic-Con San Diego
For this year’s Comic-Con International in San Diego, Hype was tasked with staffing thirteen Medieval Knights to promote the premier of a new network television series. See how Hype find the perfect fit when staffing costume characters for one of the biggest cosplay events of the year.
-
B-to-C EventsInside Six Brand-Artist Collaborations That Rocked the Industry
Artist collaborations provide brands with an authentic opportunity to engage fans in a critical passion point like music, whether they’re sponsoring tours or activating one-off experiences, that give fans unparalleled access to their favorite acts.
-
Partner ContentSan Diego Comic Con 2017 Experiential Marketing
Check out our favorite experiential marketing campaigns from SDCC 2017 featuring Stranger Things, Blade Runner 2019, The Tick, and Outlander!
-
Partner ContentKen’s Simply Vinaigrette!
One month into our newest experiential sampling tour and the early
-
B-to-C EventsCharmin’s Van-GO Offers a Flushing Spin on the On-Demand Service Trend
New Yorkers know it’s not always easy to find a (clean) public bathroom, so Charmin, famous for its potty programs that pop-up when and where consumers need them most, capitalized on the on-demand delivery trend with… you guessed it… an on-demand bathroom. Two Charmin Van-GO branded converted box trucks traveled to high-traffic areas in Manhattan […]