B-to-C Events
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B-to-C EventsAir Haptics and Artificial Intelligence Fuel American Express’ US Open Sponsorship
For 24 years, veteran US Open sponsor American Express has strived to bring consumers and cardmembers closer to the game of tennis by delivering exclusive access and implementing cutting-edge technology. This year, the brand is upping the ante once again with an artificial intelligence-powered gaming experience, an interactive photo op featuring iPhoto technology, a dedicated […]
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B-to-C EventsJack in the Box’s Crave Van Takes Sampling Up a Notch at San Diego Comic-Con
There are sampling events where brand ambassadors dutifully distribute flavorful bites and tasty tidbits to passersby. And then there are those that take it up a notch, like Jack in the Box, which literally crashed into San Diego Comic-Con this year with Jack’s Crave Van, featured in recent ads for the brand, plowing through a […]
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B-to-B EventsSix Lessons in Team-Building From the Bloomberg Square Mile Relay
Like most other foot races, the Bloomberg Square Mile Relay, which took place in NYC’s financial district this past May, was about competing for the top spot and taking home the coveted trophy. But for the 70-plus teams that competed in this year’s event, mostly from the city’s leading financial firms, it was also an […]
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B-to-C EventsQ&A: How American Express Became a ‘Hero’ for Festivalgoers at Panorama
Armed with a two-story hospitality experience, nine lifestyle influencers and an old school vibe, American Express once again rocked New York City as a sponsor of the Panorama Music Festival, held this year July 28-30 on Randall’s Island Park. The brand returned to the festival for a second year with a two-pronged strategy aimed at […]
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B-to-C EventsCheetos Thinks Outside the Bag with Chef Anne Burrell and The Spotted Cheetah Pop-Up Restaurant
The Spotted Cheetah, a Cheetos pop-up restaurant that opened in New York City’s Tribeca neighborhood Aug. 15-17 at the close of Restaurant Week, is the latest in a series of activations designed to extend the Cheetos brand experience beyond just digging into a bag of the crunchy cheese puffs. When a product has been around […]